Encouraging Referrals in Your Legal Practice

Use referrals to build your marketing business

A comprehensive marketing strategy for your law firm is crucial for being able to identify your most valuable methods of business. Once you know where your clients are coming from, you can double down on the most beneficial strategies.

Legal marketing is something that requires a careful eye and dedication to representing new clients as well as serving former clients. Many law firms make the mistake of simply expecting referrals and not encouraging them directly. Just because a client has a great experience working with you doesn’t mean that they will necessarily tell anyone. While this is something that many law firms hope for, neglecting to encourage referrals could cut down on the opportunities available there. This is a huge and free form of marketing that your law firm should consider carefully after successfully representing a client in a case. It doesn’t have to be difficult to ask someone for a referral. Too many law firms wait too long to ask for a referral. Immediately after you’ve had the opportunity to work with and please a client is your best chance to request a referral. 

A simple email could be sent out once you completed working with a client. Let them know that the greatest compliment that you can receive as a firm is a referral to someone else. A referral strategy that works and feels natural is ideal for your firm. An email like what is suggested above could work for you or a blog post shared with your social media followers. One of the most important steps you can do to encourage referrals is to make people aware of the fact that you appreciate them and that this is one free way they can show a token of their appreciation for a job well done. In conjunction with other forms of online marketing for law firms such as drafting blogs and making news on social media, a referral strategy can help to push your law firm to the next level when it comes to achieving your financial goals.

In conjunction with other forms of online marketing for law firms such as drafting blogs and making news on social media, a referral strategy can help to push your law firm to the next level when it comes to achieving your financial goals.

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