Blogging is something that many law firms realize is something they need to be doing at least once a month. However, if you actually want to get traction from your legal blog, you need to be doing it more often.
Thinking of every blog post as your opportunity to interact with your ideal client and to convert them into clients that pick up the phone and schedule a consultation in your office is critical. Google and other search engines use web crawlers that are based on an algorithm to index more than one billion websites that are online today.
These crawlers rank sites based on the number of different factors including how long a user spends time on your site, inbound links, mobile friendliness and many more. Search engines are always crawling your law firm’s website to look for new content. This is true even if you’ve not posted any new content.
But if you’re posting quality information all the time, you increase your chances of ranking even better than next time your site is crawled. Having this valuable information also creates a library of materials that your potential clients can view upon landing on your page. So, this works in two different ways. First of all, you’re telling the search engines that by posting high-quality regular content consistently that you’re a website worthy of high rankings. Furthermore, once you get those high rankings and convert those clients into spending time on your site, they are more likely to view you as a leader in the industry and contact you for help with their legal claim. Being consistent is beneficial for your readers as well as for search engine optimization, so it’s not something that should be ignored as part of your marketing strategy.
Posting every once in a while simply will not help you get the traction that you need in order to grow your business effectively. Do not hesitate to contact our marketing firm to learn more about how you can make the most of your online marketing efforts with your law firm.