Having a law firm requires responsibility for many different tasks and projects on a regular basis. Unfortunately, in the heat of managing a busy practice, it’s easy to fall behind on keeping up with all of the marketing efforts. This is particularly true as it relates to blogs.
Many law firms engage in the process of online marketing startups with the best of intentions for their blogs, but find that it is simply too difficult to keep up with the stream of content creation and fall behind relatively quickly. This can be catastrophic for a potential client who lands on your website and sees that you have not updated your blog in some time.
If you are going to engage in blogging, which can be a very powerful tool for generating online needs for a law firm, you need to be posting on a regular basis in order to tell the search engines that you are committed to the creation of quality content on an ongoing basis and also to show your potential clients that you are interested in the field and are currently active in your area of practice. One of the most devastating things for a law firm is having a blog that is only updated once a month or worse, once every couple of months.
This may lead a potential client to think that your law firm has since closed or is no longer engaged in that practice area, leaving you many missed opportunities for business. Keeping your regularly updated blog targeted towards questions that your potential clients have, concerns they may have about the process of moving through a legal action and addressing pertinent laws and rules in your state that may apply to their case can be extremely valuable for demonstrating your knowledge on the topic as well as signaling to search engines that you intend to keep your materials updated on a regular basis. This serves as a win-win purpose, but you need to engage on an ongoing basis.
Ensure that once you commit to a content creation plan, that it is something you can stick with. Outsourcing the creation to a legal content writer or an agency that manages content marketing for law firms is strongly recommended as there are so many new aspects and specifics of writings in the legal industry.