Time to revisit and revise your action plan for 2018 to garner more leads and take your firm to the next level? If so, you should be aware of some trends coming down the pike that could influence your ability to go to the next level. There’s a lot to consider when working towards a masterful SEO strategy, and the first and very important aspect of this is to hire a firm who understands how SEO works to allow them to help you get things on track for capturing as many leads as possible.
Law firms looking ahead into 2018 may be looking to take things off the plate of busy attorneys and instead pass it on to outsource companies. Search engine optimization and website management are two of the most popular areas for law firms to outsource. Search engine optimization refers to the process of affecting the visibility of your website or your webpage. This usually refers to organic and natural search results. Search engine optimization is constantly changing and this makes it all the more important to outsource your search engine optimization management effort to an experienced team.
Given that Google has made some dramatic changes to their algorithm in recent months, it’s important to realize that the most important SEO trends for 2018 should be incorporated on your page in order to maximize results. These include:
- Accelerated mobile pages.
- Enhanced user experience.
- Using long tail keywords.
- Sharing video content.
- Quality content.
You should also monitor your back-link profile on a regular basis to avoid potential penalties. Google is striving to have the best possible search results presented to users when they look for particular information. Having a comprehensive SEO and web design strategy in line with producing regular content is extremely important for generating leads for your law firm. In 2018, take control of your marketing efforts by hiring a team to assist you with all aspects of managing a successful firm’s content marketing strategy. The right outsourcing firm can have a significant impact on the clients you garner in the next year.